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Get the right message in front of the right person at the right time. That is what business owners strive to do with every marketing message they send albeit in print or electronic form. Big budget or small budget direct mail can target your market with 200 or 20,000 impressions. It is a proven media and it still works.
Valuable Content that Sells
Sending a relevant digital printed message about your product or service at the right time directly improves results and drives demand. It could be a simple as a thank you card with a next purchase discount.
Some companies have abandoned print marketing that has years of proven success. It still does work because local printing services have evolved into print marketers. They now have tools to target specific neighborhoods without the added expense of covering large areas.
Axioms of Content that Sells
By creating great content for your post card, brochure or flyer, you can create more sales leads, drive website traffic, and educate customers and prospects. Asking your local printing service to add vivid colorful images attracts attention to your message. To ensure you get the most out of your content marketing efforts, follow these rules:
Inspire your readers! – Print promotional materials that will excite or inspire. Both are critical components of content marketing. Become an authority with creative education. Any assistance you can offer your clientele is a plus.
Do you have a call to action? Generic materials that are not highly relevant to a reader will not have desired results. When writing content you must make sure it will be useful to the reader.
A printed message fills a need – content marketing should solve a problem or answers a business question. An added benefit of this useful information is its ability to be used in lead nurturing.
Is it well designed – Having a print service partner can add to your marketing resources. Poorly written and design may distract from your message. Take time to ensure content is free of errors.
Have third party proof –Include content that gives proof of your services through quotes and testimonials or actual metrics and statistics.