Direct Mail is a physical presence
Direct Mail marketing is a great way to put your company in front of a prospective customer and grab their attention. When sorting through the mail, simple catching a glimpse at a, “40% off your service” can land you a new customer.
It’s a lot easier to completely ignore emails but a printed ad is physically in their hands.
Print Drives online Traffic
So now you have your Direct Mail Campaign, you are capturing viewers by sending them a physical presence. What now?
A survey recently conducted by The Magazine Publishers of America (MPA) with results that offline media successfully drives online traffic. Studies have also shown that a considerable percentage of consumers are influenced to purchase through printed ads (see case studies magazine.org).
If you want prospective customers to visit your website your best course of action is to send them a brochure, post card or catalog on top of your current marketing strategy.
Here is something to consider. We know the Internet is useful. The Internet works with other forms of media, such as television, radio, and print. The idea to add direct mail back into your marketing strategy is simple. To increase your chances of getting customers you must utilize all available tools. So, if you are currently a print based business, you should utilize the Internet and if you are a web-based business, you should drive traffic to your site with print.
Direct Mail is Not Expensive
With today’s technology Direct Mail printers can skew carrier routes, household demographics and audience segments to help you target your local market. Digital printing now offers personal, inexpensive, short run mailings to fit any budget. And it can be delivered in 24 hours with the right printing company.
Stay ahead of your competitors. Ask Bartleby Press to help you improve your sales for the New Year.
About the Author: Thomas Miner is the President of Bartleby Press, Austin. TX. Bartleby Press is an Austin printing company and website service.