Using all your available resources
It’s still a numbers game!
Start your email and social media campaign with an amazing offer that encourages interested recipients to visit your website. This is the most effective way to reach an audience. At no cost, thousands even millions of recipients can see this offer.
Use the information gained!
The goal is getting an interested customers list. When you send out your email and social media campaign your tracking hits, views, and opens for the campaign. This is a list of your interested customers. You’ll have a better understanding of what age group, gender, and location of people are interested in your product. The more information you can gather the better you can fine-tune a message to your targeted group.
Integrate your Internet campaign with Direct Mail marketing.
Now that you have a targeted group of customers and a fine-tuned message for them, what is the best way to deliver it? Direct Mail marketing.
Now send a high quality printed post card that reflects your company.
Keep the dialog with your customers or future customers going with a high quality digital printed postcard. Something tangible the customer can hold in their hands. You’ve used your email and social media campaigns to narrow the broad audience to a defined customer list. A tangible post card speaks much louder then anything seen in a simple email, tweet, or post.